Match funding — make your donation go twice as far
Match funding is the easiest way to double your impact — a second party matches your gift, so the family at the other end receives twice as much, and it costs you nothing more.
What is match funding?
Match funding is when a second party — often your employer or a match-fund partner — matches donations, usually pound for pound, up to a set total. So when you give £20, the charity receives £40. It is one of the simplest ways to double the impact of your gift at no extra cost to you.
The most common form is employer matching: many companies match the donations their staff make, often pound for pound. A surprising number of employees never use it, simply because they do not know it exists — so it is always worth asking your HR team.
The other form is a match-funded appeal, where a company or major donor pledges to match public donations during a set window, up to a limit. Giving during that window means every pound is doubled until the matching pot is used up.
World Aid Network is a UK Charitable Incorporated Organisation with charity registration in progress. Match-funding opportunities will be shared once donations open — register your interest to hear about them.
How match funding doubles your gift
A second party matches what you give
£20 → £40
Pound-for-pound matching doubles what the charity receives
Employer
Many workplaces match staff donations — ask yours
Appeals
Give during a match-funded appeal to double your gift
£0 extra
Doubling your impact costs you nothing more
Frequently asked questions
What is match funding?
Match funding (or matched giving) is when a second party — often an employer or a match-fund partner — agrees to match donations, usually pound for pound, up to a set total. So when you give £20, the charity receives £40. It is one of the simplest ways to double the impact of a donation at no extra cost to you.
What is employer donation matching?
Many employers run a matched-giving scheme that matches the charitable donations their staff make — often pound for pound. If your employer offers this, you simply submit your donation through their scheme and they add an equal amount. It is a quick way to double your gift, and many people do not realise their workplace offers it.
How do match-funded appeals work?
In a match-funded appeal, a company, major donor or fund pledges a pot of money to match public donations during a set period, up to a limit. Every pound given during the appeal is doubled until the matching pot runs out — so giving during a match window makes your donation go twice as far.
How do I get my donation matched?
Two main routes: ask your employer whether they run a donation-matching scheme and give through it, or give during a match-funded appeal when a partner is doubling donations. Both double your impact. You can register your interest with World Aid Network to be told about future match-funding opportunities.
Does World Aid Network offer match funding?
World Aid Network is a UK Charitable Incorporated Organisation with charity registration in progress. Employer matching and match-funded appeals will be available once donations open. Register your interest to hear about match-funding opportunities, and ask your employer whether they match staff donations.
Make one donation do the work of two
Ask your employer if they match staff donations, and watch for match-funded appeals — both turn your gift into double the help for families in need.